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What It Takes to Earn NEA Acceptance

Aquanil Cleanser and DML Moisturizing Lotion with the National Eczema Association Seal of Acceptance

Sensitive-skin education

More Than a Seal: What It Takes to Earn NEA Acceptance

The ingredients, clinical testing, product review, and independent expertise behind a symbol designed to help people with eczema and sensitive skin shop with more confidence.

For people living with eczema or sensitive skin, choosing a cleanser or moisturizer can feel less like shopping and more like detective work.

A product may look gentle. Its packaging may use words like “calming,” “clean,” or “sensitive.” But what was actually evaluated before those words reached the label?

That is where the National Eczema Association Seal of Acceptance™ can make a meaningful difference. The small blue Seal represents a detailed review involving ingredients, clinical safety testing, physical product samples, and independent experts.

Aquanil Cleanser and DML Moisturizing Lotion each completed that process and earned the NEA Seal of Acceptance™. Here is what happened before the Seal appeared on their bottles.

The Seal Is Earned One Product at a Time

NEA acceptance does not automatically apply to an entire company or product family. Each individual formula must be submitted and evaluated on its own.

For Persōn & Covey, Aquanil Cleanser and DML Moisturizing Lotion were reviewed as two distinct products. Each had to meet the requirements independently.

This product-by-product approach matters because no two formulas are exactly alike. Every ingredient, concentration, and intended use can affect how a product interacts with sensitive or eczema-prone skin.

Illustration representing the review and testing behind NEA Seal acceptance

How a Product Earns the Seal

The process goes beyond packaging claims. Each product moves through a detailed evaluation designed to examine both the formula and the finished product.

1

The Entire Formula Is Examined

Manufacturers provide the active and inactive ingredients, their concentrations, and the purpose each one serves. NEA reviews the formula against its Ecz-clusion List of ingredients considered unsuitable for Seal-accepted products. Products must also be fragrance-free, with no discernible strong or aromatic scent in the finished formula.

2

“Gentle” Must Be Supported by Testing

An ingredient list alone is not enough. Products must undergo acceptable clinical safety testing for sensitivity and irritation. Depending on the product, this may include a Human Repeat Insult Patch Test, Cumulative Irritation Test, or Safety In Use test. The program does not accept animal testing as part of the Seal application.

3

The Physical Product Is Reviewed

Samples of the finished product are submitted for examination and use as intended. This allows reviewers to evaluate the actual product, including whether it has a noticeable fragrance or aromatic quality, rather than relying on a formula document alone.

4

Independent Experts Decide

The complete submission goes before the NEA Seal Review Panel, which includes doctors selected for their expertise in dermatology, eczema, and sensitive-skin care. The panel determines whether the individual product is accepted or rejected.

5

Acceptance Must Be Maintained

The Seal license is renewed annually. Brands provide an updated ingredient list, disclose formula changes, and report relevant adverse reactions submitted to the FDA. If the formula changes, the product must restart the application process and undergo new clinical testing.

Read the National Eczema Association’s Seal criteria

Evidence Behind the Word “Gentle”

Skincare language can be broad, but the Seal application asks for specific supporting information. Ingredient documentation, acceptable safety testing, physical samples, and expert evaluation work together to provide more context than a marketing claim alone.

This does not mean every person will have the same experience. It means the product has completed an established review process created for eczema-prone and sensitive skin.

Customer uses Persōn and Covey products at home

The Process Continues After Acceptance

Earning the Seal is not a one-time finish line. Annual renewal and formula-change requirements help ensure that the product displaying the Seal remains consistent with the version that originally earned it.

That continuing responsibility is an important part of what the Seal communicates: acceptance applies to a specific reviewed formula, not simply to a product name or brand.

NEA Seal-accepted Aquanil Cleanser and DML Moisturizing Lotion

Meet Persōn & Covey’s NEA Seal-Accepted Pair

Two individually reviewed formulas designed to keep a sensitive-skin routine simple, from cleansing through moisturizing.

Aquanil Cleanser, accepted by the National Eczema Association
Step 1 · Cleanse

Aquanil Cleanser

Cleansing should remove impurities without leaving sensitive skin feeling stripped.

Aquanil Cleanser is a soap-free, fragrance-free cleanser created for gentle everyday cleansing of the face and body. Its mild approach makes it a practical first step for routines built around sensitive or eczema-prone skin.

DML Moisturizing Lotion, accepted by the National Eczema Association
Step 2 · Moisturize

DML Moisturizing Lotion

After cleansing, sensitive skin needs moisture without an unnecessarily complicated experience.

DML Moisturizing Lotion provides lightweight, lasting hydration and is formulated to support the skin barrier. It absorbs comfortably and can be used as part of a daily routine for dry, sensitive, or eczema-prone skin.

A Helpful Signal, Not a Promise of Perfect Skin

Eczema and sensitive skin are highly individual. A product that works well for one person may not work the same way for another, and skin needs can change over time.

The NEA Seal does not promise that a product will prevent every reaction or work for every person. It provides something more realistic and useful: a visible sign that the individual formula has met established ingredient standards, completed acceptable clinical safety testing, and passed independent expert review.

When your skin already asks enough of you, that extra level of information can make choosing a routine feel a little less uncertain.

National Eczema Association Seal of Acceptance

Look for the Seal

Aquanil Cleanser and DML Moisturizing Lotion were not accepted because of how they were advertised. They earned the Seal because of what their individual formulas demonstrated through review and testing.

Discover Persōn & Covey’s NEA Seal-accepted cleanser and moisturizer and build a simpler routine for sensitive skin.

The National Eczema Association Seal of Acceptance™ designates that Aquanil Cleanser and DML Moisturizing Lotion meet the NEA’s criteria for use by people with eczema or sensitive skin. The Seal does not constitute an endorsement by the NEA of Persōn & Covey, Inc. or any other products outside those named.

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